Last updated: March 2023

WideSound is an advertising technology company that allows game developers to monetise their games without interrupting gameplay, using audio ads.

A reference to “WideSound” “we” or “our” means WideSound Limited.

WideSound provides advertising technology via our platform (“WideSound Platform”) and related advertising tools (collectively the “WideSound Services”).  We provide our services and tools to our “Developers,” who own and operate mobile applications (each a “Developer Property”) and “Buyers” who are advertisers and other ad partners looking to distribute ad content through the WideSound Platform.  The WideSound Services help Developers display advertising to end users (“Users”) who interact with Developer Property that use the WideSound Services.

This Privacy Policy (“Policy”) covers the information that we may process about end users (“Users”) through the WideSound Services.

If you are resident in the European Economic Area and want to find out more about your data protection rights please see YOUR DATA PROTECTION RIGHTS below.

WideSound may also share or license certain information about Users collected in connection with the WideSound Services with brands, agencies and other interested third parties, to help them better identify and validate commercial opportunities, promote transparency and protect against fraud.

This Section covers all the information we collect and receive from Users in connection with our products and services, including Users of Developer Properties that use the WideSound Services.

WHAT INFORMATION WE COLLECT

Information we automatically collect

When a User visits a Developer Property that incorporates our technology, WideSound and our partners use and deploy tracking technologies to automatically collect certain information about the Users and their devices.  

Some of this information (including mobile advertising IDs) may identify a particular device and may be “personal data” in some jurisdictions, including the EU.  

The WideSound Services are designed to process information in such a manner that the information cannot be directly attributed to a specific, identifiable individual without the use of additional information (such as a name, address or email address).

WideSound and our partners may collect this information the first time a User interacts with a Developer Property that utilises the WideSound Services and we may combine and associate this information with information we (or our partners) may collect about the User’s interactions with other ads served through the WideSound Platform.

The information we may collect includes:

Device information, such as the device type and model, manufacturer, operating system type and version (e.g. iOS or Android), user-agent, carrier name, time zone, network connection type (e.g. Wi-Fi or cellular), IP address, general location inferred from IP address, hardware-based identifiers (e.g. MAC address), information about our Developer apps and versions currently active on a device (but not any other apps), and identifiers assigned to a device, such as its iOS Identifier for Advertisers (IDFA), Android/Google Advertising ID (AAID or GAID), or other unique device identifier (typically an alphanumeric string allocated to a device by the device manufacturer).

Information about a User’s behaviour on our Developer Property, such as information about the activities on those Developer Properties and geolocation (including latitude and longitude coordinates but only if the Developer Property has enabled location services on the device and the User has granted the Developer permission to collect and share this information for advertising purposes).

Information about Ads served, engaged with or interacted with, such as the type of Ad, where the Ad was served, the number of times a User has listened to the Ad, how long the Ad was engaged with, whether the User clicked on it and whether the User visited an advertiser website or relevant app store.

HOW WE USE YOUR INFORMATION

We use the information we collect for a variety of business purposes. For example, we use the information we collect for the following purposes:

Providing the WideSound Services: Generally we use the information we collect about Users to provide our products and services (including the WideSound Services) as described in this Policy.

Serving Ads: To allow Developers to offer advertising inventory in their Developer Properties and Buyers to bid on and fill that inventory with relevant Ads.

Reporting: To provide information and reports to Buyers about when and how Users have been exposed to their ads, clicked on their ads or visited a Developer Property.

Frequency Capping: To prevent Users from seeing the same Ad too many times.

Performance Analytics: To analyse Ad performance, such as tracking engagement with ads and click-through rates to websites or app stores and/or installs of apps that have been advertised.

Location-Based